__ melissa
M's day <3
Melissa
concept - creative direction - art direction
Movement, vibration and work in progress were the pillars to add a lot of fun to M's mother's Day campaign. One of the most beloved Brazilian brands, Melissa is synonymous of joy and vibrancy, a challenge when it comes to a date as emotional and intimate as Mother's Day.
The images bring a very intimate link with the models (mothers and daughters in real life) through interactions with the camera and lifestyle acting style. The combination between the two sets takes on experimentation contours and take space from a traditional and fake fashion image.
