__ C&A
Holidays
C&A
At a time when the brand proposed constant reflections through its campaigns, Holidays aimed at a reconciliation proposal after a year as turbulent as 2016. The campaign was divided into four phases: accept, join, restart and celebrate. Supported by expressive and vibrant imagery, the campaign phases progressed to a backdrop of coming together and celebrating.
concept - art direction
All visual symbols led to an image of freshness and calm. A more appropriate language for the festive period during the Brazilian summer and semiotically more in line with the proposal of serenity and conciliation of the message.
The whole idea was to propose conversations and accept the diferences.
Mixing points of views, beliefs, genders and races. Doesn't matter if you believe in Christmas or not, holidays are a big party that must reunite us all.
