__ Havaianas
Hava Slide
The new classic.
For the first time in almost 60 years Havaianas, which is longtime known by the classic flip flop, is launching their sliders. As a brazilian classic and absolut leader in the flip flops category, this campaign was about reinvent other classics.
The campaign was designed with the Havaianas DNA and with the goal to englobe different types of people and different places and occasions
The sliders was their biggest rival of the classic Havaianas flip flops in the 90’. We created a concept that blends the classic and the modern with a tropical vaporwave inspiration.
