__ Ricardo Almeida
Básicos Extraordinários
Essentials
concept - art direction - set directions
For the first time in almost 60 years Havaianas, which is longtime known by the classic flip flop, is launching their sliders. As a brazilian classic and absolut leader in the flip flops category, this campaign was about reinvent other classics.
Nothing is more timeless than the extraordinary. And that was the starting point for the image development of the "Extraordinary Basics" campaign. The objective is clear and simple: to exalt the importance of a classic and excellent product. We added a parallel with the art and translated the message through a sober and minimalist campaign.
editorial for digital medias
A second editorial was made for digital media.
The main goal here is to adapt products that are often seen as very traditional within a more urban proposal.
