__ C&A
Bruna&Sasha
BFF's Collection
BFF's Collection was the first collab between the two well-known super friends Bruna Marquzine and Sasha Meneghel. The childhood friendship and intimacy between the friends is put to the forefront and assumes an essential place in the dissemination of the collections.
concept - art direction - set directions
Despite representing different collections, the campaign unites them in the creative process, revisiting situations based on the affective memory of the two friends.
Three sets were used in the shooting: bedroom, closet and filming set. They respectively represent the moments of creation, testing and launch of the collection. 
The campaign explored massive dissemination on social media and gained the irreverence of a game among the two BFFs. Here, the promotion of the product goes in a smooth and fun way on the scene while curiosities of the relationship between the two friends are known by the public.